The Brief

Design an online viral game for Brando London to promote a charity event.

Design & Development

Concept design & development

Character design

Game IA & infrastructure analysis

Game environment definition

Game production concepts

Delivery

Three concepts, each with unique main characters and branding.

The game was created to drive an online campaign for a London based charity, the game would coincide with a marketing event held at Paddington station.

Important Facts

• Game infrastructure design and development
• Multiple concepts delivered to choose from
• Only concepts were created for the project