The Brief

Produce a banner campaign to launch the new Mitsubishi COLT range.

Design & Development

Concept development and pitch

Brand analysis

Statistics integration

Panel banners

Eyeblaster banner development

Banner rollover stasis

Banner brand guidelines

Delivery

Multiple SWF banners, GIF versions were also supplied.

The eyeblasters fell inline with the new television commercials, strong brand definition was necessary to make sure all marketing materials were consistent.

Important Facts

• Banner MPU, Eyeblasters, Skyscrapers, Panel
• File size restrictions applied
• Eyeblaster banners were used on Yahoo and MSN