The Brief

Produce a banner campaign and microsite with RSCG London for Citroen UK.

Design & Development

Concept development

Development of branded banners in multiple sizes

Statistics integration

Development of holding page/microsite

Followed strong brand guidelines

Delivery

Four SWF banners and one SWF holding page/microsite, GIF versions were also supplied.

The banners were used to showcase a new range of 4x4 vehicles for Citroen UK. They included strong brand elements and slick animation for maximum impact.

Important Facts

• Banner sizes 468x60, 120x600, 729x90
• File size restrictions - Under 25K
• Holding page was created for click throughs