The Brief

Produce a fun interactive marketing CD-ROM for an entertainment hire company in the UK.

Design & Development

Concept designed and pitched

Analysis of content

Brand definition of content

Video session and creation of animation materials

Voiceover recorded and supplied

Audio soundtrack also supplied

Interactive elements designed and developed

Flash game designed and developed

Database information linked through to CD-ROM

Delivery

Delivery of three versions: Weddings, Parties and Corporate Events, each with an interactive game.

The CD-ROM was bright, interactive and fun to engage its user, but at the same time informing them of the services that Alive Network could offer.

Important Facts

• Used animation to voiceover and audio track for maximum impact
• Interactive game was created to further engage the user
• 3 versions were created to target a more specific consumer