The Brief
To create a complete brand identity online and offline and to produce promotional marketing material.
Design & Development
Research consumer
Competitive analysis of consumer
Analysis of marketplace
Strategic brand model and architecture proposal
Brand communication
Brand long term direction analysis
Design brand identity
Develop brand language
Brand documentation (guidelines, bible)
Website design & development
Audio/Visual implementation
Printed flyers
Google campaign
Delivery
Assessment and evaluation
Continued development & support
Statistics reports for online marketing
The company launched in 2007 and has seen its business grow by 83% every 6 months since the addition of its online marketing and google campaign.
Important Facts
- Project was a referral
- Designed, developed and delivered complete brand identity and collateral
- Full website design and development to fit in with new brand ID
- Printed flyer design project - A5 leaflets
- Teams involved in the project:- Design, Development, Project Management, Account Management
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