The Brief

To create a hard contemporary brand identity, define its creative appeal and develop the brand online and offline

Design & Development

Research consumer

Analysis of market place

Brand direction analysis

Design brand identity

Develop brand language

Event brand development

Delivery assessment and evaluation

Delivery

Assessment and evaluation

Continued development & support

The brand identity was pitched in 2006 with great effect, resulting in further development of the brand online and at band events.

Important Facts

• Pitched for the project
• Designed, developed and delivered complete brand identity and collateral
• Teams involved in the project:- Design, Project Management, Account Management